Summary
On-site creator coverage, coordinated news posts, and livestream clips brought SUI Basecamp’s announcements to a wider audience. The campaign recorded 931,712 views across 36 delivered posts.
Objective
Maximize awareness of SUI Basecamp and its key announcements.
Strategy
Distribute the event through 3 layers: on-site coverage, news accounts, and clips of key moments.
A creator attended Basecamp, participated in the live trading competition, and created content throughout the event.
We briefed key news accounts ahead of announcements so they could publish as the news went live.
A creator clipped key moments from the Basecamp livestream, giving the announcements additional ways to reach audiences.
Minh
@MINHxDYNASTY
ready to watch me win $25k fast? in 10 minutes we will be competing live on the big stage against some of the biggest legends ever at the hudi deathmatch INSANE production crew and quality, some of the best ive ever seen tune in at 11:30 sgt 🔴 [feat. @Tradermayne… pic.twitter.com/FQ8vDnFKKy
DEGEN NEWS
@DegenerateNews
NEW: @SuiNetwork WORKING WITH ALIBABA CLOUD TO LET AI AGENTS ACCESS AND PAY FOR ALIBABA CLOUD SERVICES PROVIDING AGENTS TOOLS TO COMPLETE TASKS, WITH SPENDING LIMITS THEIR OWNERS CONTROLpic.twitter.com/fEOE7YS0E5 https://t.co/EeLg7q3cfz
Jack
@Jackkk
Sui announces Agentic Payments in collaboration with Alibaba “Agents are getting really good at doing work for you but they often fall into problems where they cannot pay for the tools or access the tools that are necessary for that work to be done” “So today we’re announcing… pic.twitter.com/cx2kNmRUBH
Creator identity hidden
Reveal creators8 posts delivered22.2%
| Category | Value |
|---|---|
| 8 | |
| 7 | |
| 3 | |
| 3 | |
| 3 | |
| 3 | |
| 3 | |
| 3 | |
| 1 | |
| 1 | |
| 1 |
Creator identity hidden
Reveal creators272,685 views29.3%
| Category | Value |
|---|---|
| 272,685 | |
| 138,780 | |
| 113,538 | |
| 112,451 | |
| 81,796 | |
| 73,871 | |
| 69,839 | |
| 35,880 | |
| 32,872 |
Creator identity hidden
Reveal creators2,714 engagement34.9%
| Category | Value |
|---|---|
| 2,714 | |
| 1,485 | |
| 1,320 | |
| 779 | |
| 411 | |
| 391 | |
| 239 | |
| 238 | |
| 192 | |
| 0 | |
| 0 |
