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Phantom Perps

Summary

Creators used Phantom Perps in their own trading content to introduce the launch to relevant audiences. 9 posts recorded 1,023,557 views; the campaign report also records 350M in 7 day volume.

Objective

Drive awareness to the launch of Phantom Perps.

Strategy

Show the product in use, preserve each creator’s style, and reach audiences interested in trading.

Show the product

Every creator was asked to use Phantom Perps and include that experience in their content.

Keep content authentic

Creators covered the launch in the formats and styles their audiences already knew.

Match the audience

We selected creators with reach and authority among people interested in trading, aligning the product with the audience.

Project Overview

9
Posts delivered
6
Creators
1.02M
Views
8,497
Engagements

Content Visualization

Business Impact

350M
7 day volume

Creator Analytics

  • Posts delivered by creator
    9 posts delivered in total. Creator identity hidden: 2. Creator identity hidden: 2. Creator identity hidden: 2. Creator identity hidden: 1. Creator identity hidden: 1. Creator identity hidden: 1Creator identity hidden: 2 (22.2%)Creator identity hidden: 2 (22.2%)Creator identity hidden: 2 (22.2%)Creator identity hidden: 1 (11.1%)Creator identity hidden: 1 (11.1%)Creator identity hidden: 1 (11.1%)9 posts delivered in total9Posts delivered

    View chart data: Posts delivered by creator
    Posts delivered by creator · Posts delivered
    CategoryValue
    Reveal creators
    		2
    Reveal creators
    		2
    Reveal creators
    		2
    Reveal creators
    		1
    Reveal creators
    		1
    Reveal creators
    		1
  • Views by creator
    1,023,557 views in total. Creator identity hidden: 757,911. Creator identity hidden: 107,599. Creator identity hidden: 64,423. Creator identity hidden: 62,190. Creator identity hidden: 17,352. Creator identity hidden: 14,082Creator identity hidden: 757,911 (74%)Creator identity hidden: 107,599 (10.5%)Creator identity hidden: 64,423 (6.3%)Creator identity hidden: 62,190 (6.1%)Creator identity hidden: 17,352 (1.7%)Creator identity hidden: 14,082 (1.4%)1,023,557 views in total1MViews

    View chart data: Views by creator
    Views by creator · Views
    CategoryValue
    Reveal creators
    		757,911
    Reveal creators
    		107,599
    Reveal creators
    		64,423
    Reveal creators
    		62,190
    Reveal creators
    		17,352
    Reveal creators
    		14,082
  • Engagement by creator
    8,497 engagement in total. Creator identity hidden: 5,282. Creator identity hidden: 1,270. Creator identity hidden: 754. Creator identity hidden: 424. Creator identity hidden: 398. Creator identity hidden: 369Creator identity hidden: 5,282 (62.2%)Creator identity hidden: 1,270 (14.9%)Creator identity hidden: 754 (8.9%)Creator identity hidden: 424 (5%)Creator identity hidden: 398 (4.7%)Creator identity hidden: 369 (4.3%)8,497 engagement in total8.5KEngagement

    View chart data: Engagement by creator
    Engagement by creator · Engagement
    CategoryValue
    Reveal creators
    		5,282
    Reveal creators
    		1,270
    Reveal creators
    		754
    Reveal creators
    		424
    Reveal creators
    		398
    Reveal creators
    		369