Pix
@PixBuilds
This is Julian Peh He got a president to promote his $4B token Then he rugged it for $87M Here’s the untold story of his rise and fall: 1/12 pic.twitter.com/2DySjzjURu
Bubblemaps
Summary
Creators used Bubblemaps in stories about major token investigations, connecting the product to an audience need: understanding what happens on-chain. The campaign recorded 9,065,933 views across 14 posts.
Objective
Increase Bubblemaps mindshare.
Strategy
Connect what Bubblemaps builds with what its audience cares about: understanding token activity and avoiding scams.
Start with audience relevance
We identified a clear overlap between the product and its audience’s concerns, then built the campaign around that shared interest.
Put the product inside the story
Creators used Bubblemaps to illustrate on-chain connections in their coverage of major token investigations, making the tool part of the explanation.
Project Overview
- 14
- Posts delivered
- 5
- Creators
- 9.1M
- Views
- 53.4K
- Engagements
Content Visualization
Pix
@PixBuilds
This is Hayden Davis. He got a president to promote his $4B token. Then scammed it for $110M. You'd think he'd disappear after that, right? Wrong: 1/10 pic.twitter.com/EOznhoba1N
Creator Analytics
Posts delivered by creator Creator identity hidden: 10 posts delivered (71.4%)Creator identity hidden
Reveal creators10 posts delivered71.4%
View chart data: Posts delivered by creator
Posts delivered by creator · Posts delivered Category Value 10 1 1 1 1 Views by creator Creator identity hidden: 8,961,231 views (98.8%)Creator identity hidden
Reveal creators8,961,231 views98.8%
View chart data: Views by creator
Views by creator · Views Category Value 8,961,231 65,969 21,357 13,902 3,474 Engagement by creator Creator identity hidden: 52,136 engagement (97.6%)Creator identity hidden
Reveal creators52,136 engagement97.6%
View chart data: Engagement by creator
Engagement by creator · Engagement Category Value 52,136 602 284 278 137